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PathWay

Our Services

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What We Do

Our Capabilities​

We design and execute research methodology around your objectives, target audiences, market realitiesand decision requirements.​

Quantitative Research​

We provide structuredquantitative research designedto generate reliable, measurableevidence for business decisions.​

Capabilities include:​​

  • Face-to-Face Survey​
  • Telephone Survey​
  • Central Location Test​
  • Home Placement Test​
  • Street Intercept​
  • Door-to-Door Research ​
  • Mystery shopper
  • Tracking Studies​
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Qualitative Research​

Our qualitative expertise helpsuncover motivations,perceptions, tensions, needsand opportunities that cannotbe fully explained throughnumbers alone.

Capabilities include:​​

  • Focus Group Discussion
  • In-Depth Interview ​
  • Ethnography
  • Immersion Study
  • Recruitment Service​
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Retail Measurement​

Our retail measurement capabilitiesprovide an on-the-ground view ofmarket execution, helping brandsunderstand distribution, availability,pricing, visibility, promotions andcompetitive presence.​

Our retail intelligence covers:​

  • Retail Census ​
  • Store Observation
  • Stock & Availability ​
  • Price Monitoring ​
  • Promotion Tracking
  • Product & Brand Visibility
  • Merchandising Compliance
  • Competitor Presence
  • In-Store Surveys
  • Channel Performance​
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Social Study​

Research That Creates Meaningful SocialImpact.

We support social research anddevelopment programs with structureddata collection and fieldwork expertiseacross diverse communities in Myanmar.Our experience includes studies related toeducation, health, water and sanitation,social development, and monitoring &evaluation.​

We help organizations understandcommunity needs, measure programoutcomes and generate reliable evidenceto support better decisions and sustainablesocial impact.​

​

  • Corporate Strategy
  • Business Unit Strategy
  • Innovation & New Product Development
  • Mergers & Acquisitions (M&A)
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Data & Analysis

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Experience Across Diverse Markets.​

Our experience spans multiple industries and business environments, giving our teams the ability to understand category-specific challengeswhile applying proven research principles.​

Consumer & FMCG​

  • Alcoholic and Non-Alcoholic Beverages​
  • Tobacco
  • Food
  • Personal Care
  • Household Products

Technology & Telecommunications​

  • Consumer Electronics ​
  • Mobile & Telecommunications ​
  • Home Appliances ​

Financial & Professional Services​

  • Banking
  • Financial Services
  • Insurance
  • Business Services ​

Healthcare and Education​

  • Healthcare
  • Pharmacy
  • Education

Other Sectors​

  • Automotive
  • Agriculture
  • Manufacturing
  • Social Development ​
  • Public & Social Research​

Quality Control

Quality Is Designed In. Not Checked In Later.​

PMR operates a structured quality assurance framework covering respondent recruitment, interviewer briefing, fieldsupervision, physical verification, telephone back-checks, questionnaire and screener validation, real-time monitoring andaudio checks where applicable. ​

Recruitment Quality​

Ensuring respondents meet the defined target criteria.​

Interviewer Quality​

Briefing, training and supervising field teams before and during fieldwork.​

Fieldwork Quality​

Monitoring execution and ensuring adherence to approved methodology.​

Verification

Physical checks, telephone verification and respondent validation.​

Real-Time Monitoring​

Identifying and addressing field issues while fieldwork is still underway.​

Data Quality​

Systematic cleaning, validation and consistency checks before analysis.​

Our Commitment​

Every data point represents a respondent, a decision and a responsibility. We treat it accordingly.​