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Our Team

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Meet Our Leadership​

Expertise Behind Every Study.​

Our leadership and specialist teams bring experience ranging from 7 to more than 30 years across different areas ofresearch and business intelligence. ​

Management Team​

Thurein Nyein​
Consultant​

For the last over 30 years, U Thurein Nyein havebeen working and managing more than 1000Business, Consumer, Media, Retail Measure andsocial Projects both Customized and Syndicated studies…​

Business: B2B projects on Industrial Development and Market SizingStudies for FMCGs, Education, Automobile, Telecom, Agriculture,Banking, Supply Chain, etc. ​​

Consumer: Mostly customized projects focusing on General ConsumerBehavioral Survey (GCBS), Usage & Attitude Studies (U&A), ConsumerTracker (CT), Customer Satisfaction Survey (CSS), Concept & ProductTesting Studies (CPTS), Price Sensitivity Measurement (PSM), TestingMarketing Studies (TMS), etc.​

Media: Audience Rating, Media Monitoring, Consumer Media Habits,etc.​

Retail Measurement: Retail Census, Retail Audit, Store Observation,Sales Effectiveness, Store Entry Exist Study, Price and PromotionTracking, Category Management, etc.​

Social: Baseline, Monitoring and Evaluation projects focusing on Waterand Sanitation, Education, Malaria, HIV/AIDS, Social Impact Survey, etc.​

He specializes in the fields of market and brand measurement,Consumer Insights and Innovation Research.​

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Thandar Htun​
Market Lead​

Throughout the professional journey passing over 15 years in themarket research, she has built a strong foundation in both QuantitativeResearch and Qualitative Research ....

and Retail Measurement as well.With extensive experience in Research Methodology, she hassuccessfully designed and executed end-to-end research projects,ensuring that every study delivers strategic, evidence-based insightsaligned with client objectives.​

As a Project Management professional, she is experienced in managingcomplex multi-stakeholder assignments, ensuring timelines, budgets,and quality standards are consistently achieved. Beyond projectdelivery, her passion lies in People Management and Team Leadership,where she focuses on developing high-performing teams, coachingemerging talent, and fostering a collaborative, accountable workingenvironment.​

Through proactive Client Engagement, transparent communication, andconsultative problem-solving, she has built long-term relationships withlocal and international clients across multiple industries.​

She is also a strong advocate of a Continuous Improvement culture,constantly optimizing processes, enhancing operational efficiency, andencouraging innovation. Combined with a disciplined approach to RiskManagement, she ensures projects are delivered not only successfully,but sustainably and with confidence.​

Research Insights and Client Service Team

Pax
Pax​
Quantitative​

Pax is a market research and insights professional with more than ten years of experience across Laos, Myanmar, Cambodia, and Vietnam....

He has extensive experience in quantitative and qualitative methodologies, including usage andattitude studies, brand health tracking, concept and product testing, segmentation, pricingresearch, focus group discussions, in-depth interviews, and ethnographic research.​

Throughout his career, Pax has led the full research lifecycle from business development,proposal design, and research planning to fieldwork management, quality control, data analysis,strategic reporting, and client presentations。 He is experienced in leading cross-functional teamsand translating complex data into clear, actionable business recommendations.​

His sector experience includes FMCG, telecommunications, banking and financial services, healthcare, retail, automotive, digital services, energy, and international development. Paxcombines regional market expertise, strategic thinking, and client leadership to delivermeaningful insights and sustainable business growth.​

Su-Yupar-Htwe
Su Yupar Htwe @ Snow​
Consumer Quantitative and Retail​

MBA Degree holder from Yangon Institute of Economics and BMDegree holder from National Management Degree College(NMC).​​ ....

Su has more than 10 years experiences of marketing and client service professions to be able to supervise and manage the team to understand and provide what the customer wants and deliver as per their expectations. ​

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Has 5 years experiences of research insight professions and also capable for quantitative Ad-hoc and Tracker researches, Usage and Attitude, Brand Health, Product testing and mainly focus on FMCG Products, Beverages, Financial and Telecommunication sectors. Through extensive retail observation in FMCG and beverage outlets, she have gained valuable experience in understanding market dynamics, consumer behavior, and in-store execution such as census, outlet audits & compliance checks, consumer interaction & feedback, retail execution & merchandising and channel-specific insights.​

​Also have much knowledge in business development and familiar with other market research and studies, support the client’s business growth with proficient decision makings.​

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Thaw Lwin Myo​
Qualitative Expert​

A graduate of the University of West London with a degree in International Hotel Management, he brings over seven years of experience in market research with a strong focus ...​

on understanding local consumer behavior and delivering strategic market insights. ​

​Specialize in Usage & Attitude studies, consumer segmentation, product and concept testing, and possess extensive expertise in B2C research methodologies, including focus group discussions, in-depth interviews, and surveys. Highly skilled in designing tailored research frameworks, developing precise questionnaires and discussion guides, and moderating qualitative sessions, consistently translate complex consumer data into clear, actionable insights that support informed business decision-making and strategic growth.​

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Toulavan​
Social​

Toulavan holds a Master of Business Administration from the Laos-Japan Human Resource Development Institute and a Bachelor of Arts from the University of Mysore.​...

She has more than five years of experience in social research, managing both quantitative and qualitative studies in Laos. She is experienced in research design, questionnaire development and localization, fieldwork supervision, quality control, database management, analysis, and report writing.​

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Toulavan is also skilled in conducting key informant interviews and moderating focus group discussions. She has managed research projects covering public health, nutrition- agriculture, education, adolescent, enterprise development, and social impact assessment.​

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Throughout her career, she has worked with international development organizations and government counterparts, including the World Bank, UNDP, UNFPA, the Ministry of Health, BEQUAL, the Swiss Red Cross, the Burnet Institute and etc.​

Operation Team​

La-Pyae
La Pyae​
Quantitative​

With more than 10 years of experience in the market research industry, he has developed strong expertise in qualitative fieldwork management and client servicing support. ​...

He works closely with the Client Service team to ensure seamless project execution and foster strong, long-term relationships with clients and has successfully managed qualitative research projects across a wide range of industries, consistently delivering high-quality respondents that meet project objectives and client requirements. ​

​His extensive experience enables his to effectively recruit and engage diverse target audiences, including hard-to-reach and niche consumer segments. Through his strong fieldwork management capabilities and extensive respondent network, he ensures the successful delivery of research projects while maintaining the highest standards of data quality and respondent suitability.​

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Mary Khin Moe San​​
Quantitative​

With over 20 years of experience in the market research industry, she began her career as a Data Collector and progressively advanced through the fieldwork function, developing extensive expertise in research operations and project execution.​...

She has successfully led and managed fieldwork teams in accordance with organizational quality standards, ensuring the delivery of reliable and high-quality data across a wide range of research studies.​

​Throughout her career, she has conducted and supervised diverse research methodologies and projects spanning FMCG, Non-FMCG, social development, and innovative research sectors across Myanmar. Her experience includes both quantitative and qualitative fieldwork management, with a strong focus on operational excellence and quality control.​

She is particularly experienced in managing and executing Central Location Tests (CLTs) for various product categories, including FMCG products and Non-FMCG sectors such as automobiles, ensuring smooth implementation and robust research outcomes.​

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Zar Zar Thin​
Qualitative

With over a decade of dedicated service in the research services industry, Zar is a seasoned professional specializing in quantitative projects. Her expertise lies in managing a diverse range of customized projects,...

she has consistently delivered insightful analyses in areas such as brand health, concept & product testing, usage & attitude studies, home placement testing, shelf-tests, packaging testing, and Mystery surveys within B2B contexts and retail store observation study and census data collection.​

​Her extensive experience spans various industries, providing her with a well-rounded understanding of research dynamics in Social Studies, Fast-Moving Consumer Goods (FMCG), Lifestyle, Telecom, Finance, Manufacturing, and Business sectors. This exposure has not only enriched my analytical capabilities but has also allowed me to adapt her skills to the unique demands of different industries.​

​Well- collaborated with the stakeholders of local and international in handling new projects such as shelf-tests (Eye Tracking) and Business Index surveys. ​

QC and Data Analysis Team​

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Aye Myint Htay​​
Quality Control​​

With a rich professional journey spanning over 12 years in the research services industry, Aye is specialized in quantitative studies. Her commitment to delivering high-quality research has been a constant,...

marked by a versatile skill set and an open-minded approach to various research techniques and categories.​

​At present, she holds a key role as the leader of the Quality Control Team at a prestigious market research company. In this capacity, she oversees the meticulous execution of quality control processes, ensuring the reliability and accuracy of research outcomes. Her managerial skills extend to efficiently leading teams and coordinating seamless fieldwork execution.​

​Confident to nurture the PMR to be the most trusted research agency in the market and her experience has endowed her with comprehensive knowledge and a robust skill set, garnered from involvement in numerous quantitative and qualitative projects.​

San-Thida-Kyaw
San Thida Kyaw​
Data Analyst​​

With a solid academic foundation as a holder of a Master's in Economics (Statistics) from Yangon Institute of Economics (Ywarthargyi),...

San brings over a decade of dedicated experience in the market research industry. Her professional journey has been dynamic, starting as a coder and progressing through roles in program scripting, data cleaning, and analysis.​

​Handled the large scale sample and variables for variety of categories including quantitative projects, retail observation projects and some social projects. Interested in data and invested most of the time in observing new data analyzing techniques. ​